Classical Considerations: Classical Music in the Social Media Spotlight
In today’s era of short-form video and endless scrolling, it may be hard to imagine classical music carving out a niche for itself. Nonetheless, one exists, and these artists leverage platforms like YouTube, TikTok, and Instagram to share genuine artistry and foster thriving communities, proving that Bach and Beethoven can indeed go viral. Today on Classical Considerations we’re spotlighting three musicians redefining classical music’s place in the digital age.
Ray Chen
First up is Ray Chen, or @raychenviolin, a Taiwanese-Australian violinist, who pairs impeccable musicianship with humor, making classical violin accessible to millions online. His YouTube channel features energetic performances and educational clips, while Instagram and TikTok showcase behind-the-scenes practice-room humor and interactive challenges. His playful yet respectful approach has built a vibrant community, particularly among young musicians. Beyond social media, Chen’s impressive career includes prestigious victories such as the Yehudi Menuhin (2008) and Queen Elisabeth (2009) international violin competitions, along with performances with renowned orchestras like the London Philharmonic and the Los Angeles Philharmonic, demonstrating that building a robust influencer presence doesn’t preclude being a serious and respected classical artist.
Lindsey Stirling
Next we have Lindsey Stirling, who has transformed violin performance by blending genres with captivating visual storytelling. Initially dismissed by TV talent judges, Stirling soared to success on YouTube where her channel, Lindseystomp, boasts over 14.3 million subscribers and has accumulated more than 4.24 billion views. Her unique style combines classical, electronic, and pop elements, and has attracted a global audience, particularly younger viewers. Stirling’s authenticity, quirky charm, and narrative-driven performances have not only garnered millions of followers but have also established her as a respected figure who has significantly broadened the appeal of instrumental music.
Anna Lapwood
Finally, there’s Anna Lapwood, an accomplished organist and conductor who has revitalized the pipe organ’s appeal through her dynamic and engaging TikTok presence. Her #OrganTok videos—a hashtag she pioneered which features behind-the-scenes looks, unexpected musical pieces, and humorous encounters—demystify the organ’s complexity. Lapwood’s candid and personable style has resonated deeply with viewers outside the classical world, drawing new audiences to her live performances. Recognized by the Royal Philharmonic Society as a “Gamechanger,” she effectively bridges classical tradition with contemporary digital engagement, introducing organ music to a surprising new generation.
These are just a few of the hundreds of examples of how classical musicians can thrive in today’s digital landscape. Their success highlights the importance of authenticity, creativity, and genuine audience connection, and demonstrates that the internet age can provide classical music with an exciting new stage rather than relegating it to the margins in the face of mass popular culture. These artists illustrate that, regardless of platform, true artistry always finds its audience.
-Matthew Young
Featured artists Ray Chen and Anna Lapwood can often be heard on The Classical Station. Explore more engaging classical music through our Spring 2025 Highlights, or request your favorite pieces via our Request Programs.