WCPE in the News

INTERNET RADIO BROADCASTERS ENJOY DRAMATIC AUDIENCE GROWTH

PORTLAND, Ore. April 24, 2001 - MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day audience size and demographics reports, today released its Internet radio report for the week of April 16-22. The report shows that despite several roadblocks for on-line broadcasters, many stations still streaming their programs continue to experience dramatic audience growth.

Among the 24 comparable stations from the previous week's MeasureCast Weekly Top 25ś list, 22 stations experienced an increase in the total number of hours streamed. Fourteen stations showed an increase in Cume (estimated audience size). Significant increases in total time spent listening (TTSL) were logged by ESPNRadio.com, which saw a 43% increase in TTSL, perhaps due in part to the NFL draft held over the weekend. KLTY-FM/94.9, a Dallas/Ft. Worth station streaming through Oneplace.com, enjoyed a 36% increase in TTSL, while Virgin Radio streamed 35% more hours over the previous week. Internet-only broadcaster MEDIAmazing.com, the number one music station in the MeasureCast Top 25, turned in a 17% increase in TTSL over the week of April 9-15.

Click below for the full Measurecast press release, and to see WCPE's placement as the only classical radio station in MeasureCast's April 24, 2001 rankings:
http://www.measurecast.com/news/pr/2001/pr20010424.html

Note:
MeasureCast currently only measures WCPE's Real Audio stream (hosted by Real Broadcast Network). Listening hours for WCPE's Windows Media and QuickTime streams are not included in their report.

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