WCPE in the News

Niche Programming Attracts Larger Weekend Audience to the Web

PORTLAND, Ore. April 3, 2001 - MeasureCast, Inc., the first company to provide Internet radio broadcasters and other streaming media content providers with next-day audience size and demographics information, today released its March Internet Radio Report. The analysis found that although Internet radio listening is primarily a weekday phenomenon, there are cases in which niche weekend programming attracts larger audiences than weekday shows during the same time slots on the same station.

Click below for the full Measurecast press release, and to see WCPE's placement as the only classical radio station in MeasureCast's March 2001 rankings:
http://www.measurecast.com/news/pr/2001/pr20010403m.html

Note:
MeasureCast currently only measures WCPE's Real Audio stream (hosted by Real Broadcast Network). Listening hours for WCPE's Windows Media and QuickTime streams are not included in their report.

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