WCPE in the News

Virgin Radio Ranked Number One In September Arbitron Webcast Ratings

NEW YORK, October 12, 2001 - Arbitron Inc. (NYSE: ARB) today announced that Virgin Radio (www.virginradio.co.uk) ranked number one in the September Arbitron Webcast RatingsSM with 342,600 aggregate tuning hours (ATH) - the sum total of all hours that listeners tune to a given channel.

RadioWave's Hits Happen channel (www.radiowave.com), ranked number two with 247,700 ATH and college radio station, KPLU (www.kplu.com) from Pacific Lutheran University ranked number three with 212,500 ATH.

Arbitron released the September Webcast Ratings within 12 days after the close of the month by implementing new policies that require Arbitron to receive data from webcasters and their content delivery networks in a consistent and timely manner.

Click below for the full Arbitron press release, and to see WCPE's #16 placement in the October 12, 2001 report:
http://www.arbitron.com/newsroom/archive/10_12_01.htm

Note:
Arbitron currently only measures WCPE's Real Audio stream (hosted by Real Broadcast Network). Listening hours for WCPE's Windows Media and QuickTime streams are not included in their report.

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